Europe is a major market for the household appliances industry, generating sales revenues of more than 100 billion U.S. dollars every year. Major appliances, including washing machines, refrigerators, and dishwashers, accounted for roughly 60 percent of the market. Sales of small appliances such as coffee machines, toasters, juicers, blenders, and mixers make up the remaining 40 percent of the European home appliance market.

Major European home appliance companies

The employment of more than 200 thousand people in Europe is directly tied to Europe's home appliances industry, as the continent is home to some of the world's largest home appliance companies. The list of European household appliances companies includes the Germany-based BSH Group and Miele, the SEB Group in France, the Swedish manufacturer Electrolux, and Arcelik from Turkey. In 2021, more than 234 household appliances manufacturing sites were located in Europe, with Germany, Italy, France, Turkey, and Poland each hosting more than ten such sites.

Appliances consumption in Europe

Refrigerators are the most owned household appliance in Europe, with more than 90 percent of households in the most populous countries in Europe owning a refrigerator. A similar share of households owns a washing machine in each country. Dishwashers are less common, with none of Europe's most populous countries exceeding an ownership rate of 70 percent in 2021.

Some significant differences amongst European countries can be found in small appliances' ownership rates . For example, coffee machines are much less part of households in the United Kingdom than in continental European countries, as traditionally, tea is more popular than coffee in the U.K.

Europe is the market we are developing, and through our efforts, we hope to gain a larger market share for Forever Great thermostats.